The trio of new partners have considerable market presence in their respective business fields and will join with BitRewards to enhance their existing customer loyalty programs.
Cross-Platform Crypto Loyalty Rewards Model
TUI Group are a multinational travel corporation and were formerly known as Thomson Holidays in the UK. With divisions in dozens of countries, their portfolio includes six airlines and hundreds of hotels, resorts and cruise liners whilst employing over 67,000 employees, with a reported €18.5 billion in revenues for the latest fiscal year end.
The travel conglomerate will join with BitRewards on a pilot basis, to encourage their customers to gift their family and friends discounts and bonuses on holidays.
BitRewards will also issue loyalty points to ticket buyers using Eventbrite. Headquartered in San Francisco and with offices in twelve other countries, Eventbrite is a technology platform that is behind the organisation of more than three million events each year.
GoPro, who sell cameras, drones and associated accessories, also plans to integrate a crypto-rewards option into its loyalty scheme using the upcoming BitRewards platform. Having already established a working relationship with BitRewards, together they will be testing an AI recommendations system for GoPro products targeting online users.
BitRewards, who are a blockchain spin-off from an established company known as GIFTD, will issue end consumers with a crypto-wallet, a mobile app and a storage system loyalty card. An ERC-20 compatible BIT token will power what the project team hopes will become the world’s largest cross business crypto rewards program in a market that is expected to grow to $7 bn USD per annum, according to market analysts Orbis Research.
The public crowdsale is currently underway and investors will receive a 15% bonus for this stage with 1 BIT costing around 0.00003472 ETH.