Following the signing of a Strategic Partnership Agreement, online travel giant Booking.com have integrated their portfolio of over 2 million holiday accommodation listings with blockchain-based hotel specialists Travala. News of the partnership broke alongside the listing of Travala’s AVA token being paired with Binance’s BNB token on Binance’s DEX trading platform.
$AVA/ $BNB pair open for trading at 11:00 AM (UTC) 25 Nov 2019 on https://t.co/C9LAKkKI9y – https://t.co/918WpD4p2Ihttps://t.co/CL8FxAXFXS & https://t.co/5vqGfiMZ8o Strategic Partnership Targets Massive Crypto Adoption https://t.co/ek2NXOM3Lg@Binance_DEX @cz_binance @binance pic.twitter.com/DXksLGcFnq
— Travala.com ✈️ 🏨 (@travalacom) November 25, 2019
While the DEX listings will be of interest to traders, Travala have identified that the partnership with Booking.com will likely have more significant implications for the adoption of cryptocurrency as a payment option for the wider population.
Booking.com is one the largest travel e-commerce companies in the world and are part of Booking Holdings Inc. who are listed on the NASDAQ under the ticker symbol BKNG.
Any travellers wishing to access Booking.com’s inventory can now book their hotel accommodation through Travala and can pay using credit and debit cards, paypal, and the company’s own AVA token along with many other cryptocurrencies*.
Travala believe the new partnership with Booking.com “…is a sign that we are close to seeing the industry’s acceptance of cryptocurrencies as a standard form of payment for travel bookings.”
Matt Luczynski, CEO of Travala, suggested the new agreement complimented the company’s existing partnerships with other leading travel suppliers and provided “…a fantastic use case for our own AVA token and another huge step towards mass cryptocurrency adoption.”
*Current Travala cryptocurrency payment options: Travala (AVA), Bitcoin (BTC), BitcoinCash (BCH), Dash, Ethereum (ETH), Litecoin (LTC), EOS, Stellar Lumens (XLM), Cardano (ADA), Binance (BNB), Monero (XMR), Tron (TRX), XRP, NEO, NANO, Digibyte (DGB), KuCoin (KCS), DAI, Komodo (KMD), Zcoin (XZC).