Budweiser Beer Now Served up on the Blockchain

Budweiser Beer Now Served up on the Blockchain

The blockchain-based identity verification service, Civic, has announced it will be installing a beer vending machine prototype at the Consensus 2018 conference in New York next week.

Thirsty delegates will be able to buy the alcoholic beverage with cryptocurrency once they have downloaded the Civic app onto their phone.

As well as transacting the purchase, the app also performs proof-of-age to ensure that the beverages are being sold to persons who satisfy the minimum age requirements for the consumption of alcohol which applies to the jurisdiction of the physical location of the vending machine. 

Anheuser-Busch Vending

The vending machine itself was constructed with the help of Anheuser-Busch, the company behind best selling brands such as Budweiser, Michelob and Rolling Rock.

While Anheuser-Busch provide the physical delivery, it is the Civic app that executes the transaction and identity verification via blockchain.

Civic CEO founder and Shark Tank South Africa star Vinny Lingham tweeted his excitement at the news because, whilst the vending machine is currently a one-off prototype, it serves as an effective marketing tool and demonstrates the usefulness of blockchain-based identity verification schemes.

Meanwhile Titus Capilnean, the communications and marketing manager of Civic told Coindesk, one of the sponsors of the Consensus event, that “We’ve been thinking about practical ways of bringing crypto technology to a more mainstream audience, and how can we go so so niche that it’s so easy to understand for a regular individual. Proof of age seemed like the best low-hanging fruit.”

Civic came to market last year in a launch that was so successful that 33% of tokens allocated in the pre-sale had to be clawed back to facilitate the public sale in order to facilitate a wider circulation of CVC tokens, achieving a $33 million hardcap along the way.