Sports fan engagement specialists Chiliz (CHZ) and blockchain gaming development platform Enjin (ENJ) have announced a collaboration to create a range of branded Ethereum-based digital collectibles which will be available through the rewards app Socios.com.
Socios have already established partnerships with prominent football clubs such as Juventus, Paris Saint-Germain, Atlético de Madrid, Galatarsay, A.S. Roma, West Ham, and Independiente to confer blockchain-based voting rights and rewards for the teams’ fans.
The sports and entertainment industry has seen a rapid growth in popularity of e-sports and Socios have also partnered with the first back-to-back Dota 2 e-sports champions OG who clinched the lions share of a record breaking $34 million prize pool in last August’s International competition.Â
Blockchain Gamification Use Cases
In the new arrangement, Chiliz will mint fungible and non-fungible tokens (NFTs) using the ERC-1155 standard created by Enjin. The new assets will be traded on the Enjin Marketplace and can be purchased using both ENJ and CHZ.
While the current roster of teams in the Chiliz stable is impressive, the project indicate they “…are targeting 50 IPs by the end of 2020 from sports, e-sports, and the entertainment industry.”
Maxim Blagov, Enjin CEO, believes Chiliz is a suitable partner as “…the Enjin ecosystem offers incredible opportunities to almost all industries and applications… [and] …sports is a perfect fit for both our brand and our expanding collection of blockchain gamification use cases.”
Enjin have previously been recognised by investors Blockchain Ventures as having a unique economic model that “…facilitates both the price discovery and value recovery that have been challenging for NFTs.”
