Former superstar footballer Luís Figo has become the latest sportsperson to be drawn into the world of ICO endorsement.
German ICO Stryking Entertainment have announced that Figo is to be their new brand ambassador in a deal their CEO Dirk Weyel described as “a dream come true”.
Tokenised Fantasy Football
Stryking is behind a new fantasy football network to be powered by the STRYKZ token. The ICO hope that Figo will be able to support the company and token sale by leveraging his “football business network” as well as engaging with users through “in-game challenges and other activities.” The ICO is currently in pre-sale with the public token sale set to launch within the next few months.
According to Figo, he “immediately liked the idea” and believed that with football analysis becoming more “data driven” there was a market for Stryking’s platform to “create a compelling fan experience.” Predicting that the ICO “will scale tremendously” he claimed to be “excited to be part of this journey”.
The news of Figo’s involvement comes just after the suggestion that the SEC were starting to look less kindly on celebrities lending their renown to ICOs, and that those celebrities may even face prosecution for acting as unlicensed promotion of securities.
Growing Trend
In 2000 Figo won the prestigious Ballon d’Or award, awarded by France Football magazine to the best male player in Europe’s football leagues.
Since 2000 there have been ten winners of the prize, with Figo now becoming the fourth of the ten so far to become involved in an ICO. Lionel Messi got the ball rolling by becoming the face of Sirin Labs, Michael Owen jumped in on the act after investing in GCOX and Ronaldinho has taken time out from his busy clubbing schedule to promote SportyFi.
Fabio Cannavaro is still waiting for his phone to ring (/Telegram to ping).
