In its latest update, the team behind Brave has announced that its unique Blockchain-linked browser is now being used by over 2.2 million active users on a monthly basis.
Founded by Brendan Eich, the inventor of Javascript and co-founder of Mozilla, Brave launched the fuel for its online content rewards ecosystem, the Basic Attention Token (BAT), in a stunning ICO a year ago which will be remembered for the speed of the sale.
Raising around $35 million, the original sale had been scheduled to last several weeks but was closed within minutes of opening with just five buyers taking up half of the token supply.
The browser blocks unsupported ads, trackers and ‘malvertisements’ that violate user privacy, with the added benefit of reducing page load times as a result. With major news sites, it is claimed that Brave loads up to seven times faster than leading browswers on mobile devices; and twice as fast on Desktops.
Creeping Towards Mass Adoption
The fast adoption rate of the Brave browser is being seen as crucial to the success of the blockchain-based digital advertising and services platform which rewards publishers and creators for content through its BAT token. The Brave browser has been built to accommodate the voluntary payment of BAT token to creators of online content as a substitute for traditional advertising revenue.
To help increase brand exposure and market share, Brave has sought out partnerships with both alternative and established media concerns.
The most recent to join the stable are Youtube influencers Bart Baker and Philip DeFranco, who between them have 16 million subscribers as well as more formal partners such as Dow Jones Media Group.
The social media connection has proved a fruitful hunting ground for the firm in the past as over 10,400 YouTube creators and Twitch streamers are now integrated with Brave/BAT as verified publishers.
Under the partnership agreement with Dow Jones Media Group, a division of News Corps, leading financial titles such as Barron’s and MarketWatch will also become verified publishers on the Basic Attention Token (BAT) platform.
