Loomia: Review

Loomia: Review

Loomia: Review





Smart clothing data secured by blockchain. Between the necessary patents already under its belt and the way it has been turning heads so far in the start-up space, this ICO carries just about as much promise as anything we've seen on the market.




Loomia’s general mission statement is to be a pioneer in the field of smart clothing – clothing that lights up when it gets dark, hospital bedding that signals a dangerous drop in the patient’s temperature etc. Over the longer term, however, Loomia sees data becoming just as important to its business model as the pioneering smart fabric technology which has helped it to attract widespread media interest.

The Loomia ICO’s objective is to finance the technology that will track, verify and secure the data as generated by a user’s clothes and other fabric-based products.

Loomia can achieve all this through use of a high-tech, weightless fabric with inbuilt micro-circuits for which it has already acquired the necessary patents.

This pioneering technology will then be married to something known the Loomia Tile – the focus of this review – which serves several functions including providing battery power, collecting data, storing data.


The white-paper has a strong technical focus – the business case is less of a focus for the project team because Loomia is itself an established business.

The Loomia ICO’s core concept revolves around revolutionising identity verification and personal data recording.  Its technology employs multi-factor authentication to maintain the integrity of an individual’s identity, and its integration into clothing keeps track of personal and physical data for as long as a user wears the integrated clothing.

There are three core components to the Loomia system’s framework:

  • Loomia Electronic Layer
  • Loomia Tile
  • Loomia Tile Platform

The Loomia Electronic Layer is a small circuit system that will be placed inside users’ clothing.  Once implemented, it will be responsible for recording data about its user and his/her physical environment.  Examples of tracked data include temperature, frequency of use, condition etc.

The Loomia Tile associates the data gathered by the Loomia Electronic Layer to a specific user.  Multiple individuals can share a Loomia Tile to save their data, but thanks to the Tile’s fingerprint authentication, users cannot access anyone’s data but their own.

The Loomia Tile Platform is software that allows users to upload, manage, and save the data collected by The Loomia Tile.  Individuals can then sell this data to researchers, data collection centers or other participants in the Loomia eco-system in exchange for Loomia tokens.

The whitepaper is generally cogent and presents the Loomia proposition clearly.  One shortcoming is its failure to elaborate on Loomia’s potential use cases within industries other than those it targets in its roadmap.


The Loomia roadmap does not have any hard dates listed for its milestones, but it does give an anticipated time-frame for the completion of its product.

Many of the milestones listed for the next six to twelve month period involve developing basic technological innovations crucial to Loomia’s model.  These include the Loomia Electronic Layer and Loomia Tile bridge technology, integrating the Tile’s data storage, developing the LEL’s sensory technology, creating a simple data exchange, and designing a token wallet.

Two to three years down the road, the team has more ambitious goals in mind, including multi-function product tracking with the LEL and Tile, an identity scoring system, and non-textile application of Loomia to other industries (e.g., automotive and furniture).


Loomia ICO Roadmap



A survey of the Loomia team demonstrates some significant talent.

A 2013 Thiel Fellow, Loomia’s founder Madison Maxey has developed soft circuits for MIT, holds two e-textile patents, and has completed a residency at The School of Visual Arts and Google Creative Labs.

Ezgi Ucar, director of product development, holds an M.S. in industrial engineering and an MFA in Design and Technology.  Her work has been displayed at the Metropolitan Museum of Art, the New York Hall of Science, and multiple universities.

Almost all of the team members listed on Loomia’s website have strong LinkedIn profiles, and the more prominent members have extensive bios listing their qualifications.

The team demonstrates strength in depth across a wide range of technological, creative and business skillsets.


Loomia’s token (TILE) is an ERC20-compliant token.  The token will be used for purchasing data through the Loomia marketplace.  Additionally, companies can use tokens to acquire general usage data of a product on the Tile Platform. Third parties can use TILE as a gateway to the Tile Platform.

Users can also swap their TILE for STORJ or BNT token using Loomia’s token change smart contract.  This will allow users to convert their currency without having to use an exchange and, as a result, faciliate access to STORJ’s storage platform to backup their data or use BNT to swap for other coins, such as Gnosis and Stox.


Neither the website nor the white-paper present any formal data about what percentage of the ICO contributions will be allocated towards marketing.

On the other hand, prominent media houses and business publications have been taking an interest and reporting on the Loomia project, with coverage from Forbes, Business Insider, Yahoo! Finance, New York Magazine and BlockchainNews.

The team maintains an active Telegram channel, Facebook page, Twitter profile, Medium blog and GitHub repository.


The Loomia project is ambitious. It is aiming to position itself as the major player in a smart apparel market that, according to some estimates, will represent a $130 billion industry by 2025.

The team demonstrates creativity and experience with high profile talent whose work continues to attract the attention of major publications and media outlets. The combined expertise makes Loomia’s proposition a promising one. The potential versatility of the Loomia model, however, make it especially attractive.

The LEL and Tile Platform could revolutionise how individuals keep tabs on their belongings and their use of those belongings, with the Loomia data marketplace allowing researchers access to the kind of data that will allow them to do finely detailed number-crunching on consumer habits, and allowing consumers at the same time to monetise that data.

ICOExaminer Notes:

The Loomia sale, originally planned for November 2017, has been pushed back to 2018 to allow more time for pre-ICO publicity.

Ratings Score Methodology: a weighted average across three scores: Concept (10% weight), Blockchain Fit (30% weight), Execution (60% weight).

Disclaimer: Please note that all ICO reviews on ICOExaminer are non-technical assessments, in some instances are sponsored, and are very often sentiment-based and should not - under any circumstances - be construed as professional investment advice.